WATCH: NMN, chews for bone growth, social commerce fueling EZZ growth in China
Australian life sciences company EZZ is experiencing strong growth in China with its nicotinamide mononucleotide (NMN) and bone growth supplements, supported by the use of social commerce platforms Kuaishou and Pinduoduo.
In the first half of FY24, its health supplement revenue rose 50% to AUD$19.1 million (US$12.4 million), accounting for 88% of revenue company totals.
Its strong performance in China can be attributed to two of its hero products, namely NMN and Bone Growth Chews, as well as leveraging social and e-commerce platforms, said Glenn Cross, president of EZZ .NutraIngredients-Asia.
Coffee solution? UDA targets China growth for relaunched longevity beer designed to help reverse aging
A longevity coffee product formulated with NMN, quercetin, ashwagandha, alpha-ketoglutarate and more is on a mission to capture the lucrative China market.
The brainchild of tech entrepreneur Kevin Yang and biomedical scientist Dr Avi Roy, the product is launched under the brand name UDA, also short for UnDoAge.
Rather than designing a supplement, the company believes it makes more sense to incorporate ingredients with anti-aging benefits into coffee, as it’s something many reach for first thing in the morning.
NAD+ testing and more: The Swiss startup is championing supplementation and biomarker testing across Asia
Swiss start-up xLongevity is championing the need to test the effectiveness of nutrient supplementation and has begun to do so in Asia, starting with a Nicotinamide Adenine Dinucleotide (NAD+) test currently offered in India.
As the name suggests, the company specializes in longevity health and has so far developed NMN, glutathione supplements to help support declining levels as you age.
However, founder and CEO Dr. Pierre-Edouard Sottas noted that it would be wiser to supplement nutrient supplementation with diagnostics and training to maximize benefits, which is why the company has launched an NAD+ test and plans to month.
Personalized NMN supplementation could provide better health benefits for middle-aged and older adults
Tailored NMN supplementation could lead to better health functions among middle-aged and older adults, new clinical findings said.
The 60-day clinical trial looked at the effects of placebo and NMN supplementation at 300 mg, 600 mg, and 900 mg on the effects of healthy middle-aged adults.
The researchers found that NMN supplementation could improve blood NAD+ concentration, but noted that individual responses to the effects of NMN varied widely.
The Growth Asia Summit 2024, which will take place in Singapore from 16-18 July, will highlight healthy aging and longevity.
Register now to hear the latest insights and findings from our esteemed speakers from the Center for Healthy Longevity, H&H Group, GNC China, Blackmores and more.
Beyond NMN: New Longevity Supplement Brand Debuts in Singapore
Elivity, a new longevity supplement brand, has made its debut in Singapore and aims to move Asian understanding of the category beyond the use of NMN.
Founded by husband and wife duo Hanno Hornbanger and Gerhild Hornbanger, Elivity has so far developed three SKUs to support healthy longevity and two other oral sprays for sleep and energy needs.
Aside from NMN, they believe other ingredients like spermidine and fisetin should be tapped, even though they are less well known for targeting the 12 hallmarks of aging.
Cough syrup maker Pei Pa Koa is entering the healthy aging space with product NMN
Nin Jiom, the Hong Kong-based company known for its Pei Pa Koa cough syrup product, is venturing into the healthy aging supplement space with an NMN product that will be launched for the first time in Singapore in the second quarter.
The launch will be through its new commercial subsidiary known as NJHealth.
According to Gustav Chan, director and general manager of Nin Jiom Medicine Manufacturing HK Ltd, the venture into the health supplement business aims to diversify the company’s business while remaining rooted in its expertise in herbal products and natural products.
Sarcopenic patients have low levels of Nestle-funded study trigonelline NAD+ precursor
Trigonelline, an alkaloid found in plants and animals, is closely related to muscle health, with low serum levels in older people with sarcopenia, new findings from a Nestlé-funded study have shown.
Published in Nature Metabolism, the research also found that trigonelline is a precursor to NAD+.
Our targeted metabolomic profiling of human sarcopenia revealed trigonelline as a novel metabolite associated with muscle function, mitochondrial metabolism and NAD+, the researchers said.
NMN quality in question: Singapore researchers call for industry effort to meet label claims
Testing of 18 commercially available NMN (nicotinamide mononucleotide) supplements sold in Singapore found that most products did not meet label claims, and researchers have called for an industry-wide effort to address the problem.
Conducted by researchers from Temasek Polytechnic’s School of Medicine and Innovation Center for Complementary Health Products, the test examined the amount and purity of NMN that was available in 18 NMN supplements sold in Singapore.
Three of the products tested were found to contain no NMN, six had NMN that were 20 to 100 percent less than claimed, another six had NMN between zero and 20 percent less than the labeled amount.
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