The rise of David Lloyd’s ‘fortnight’: How cheap trials are attracting a new breed of clientele who ‘walk around half-dressed, drinking beers and treating the place like Benidorm’… much to the horror of its well-to-do members

David Lloyd Leisure has £500m plans for 65 new establishments to add to its existing 133 establishments.

Regular gym-goers have accused “two-week” newcomers taking advantage of cut-price trial deals of behaving at David Lloyd leisure centers as if they were on holiday in Benidorm. Affluent members who …

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